Project Goals:

The client required a professional online presence that:

1. Showcases the book prominently and provides essential details.
2. Enables easy and secure book purchases directly on the website.
3. Reflects a cohesive brand identity, including logo and visuals.
4. Allows the client to share updates through a blog and connect with their audience via social media.

MY ROLE:

• Designed the wireframes and visual layout in Figma.
• Developed a responsive 5-page website on WordPress.
• Created the logo and branding assets (color palette, typography).
• Integrated WooCommerce for e-commerce functionality.

The Process:

1. Discovery and Planning
   • Conducted an initial consultation to understand the client’s vision, audience, and branding preferences.
   • Competitor Analysis: Reviewed similar author and book-focused websites to identify best practices.
   • Planned the website structure:
     • Homepage: Introduces the book and its unique selling points.
     • About the Author: Personal storytelling to connect with readers.
     • Book Details Page: Highlights book synopsis, reviews, and purchase options.
     • Blog Section: For author updates and related posts.
     • Contact Page: Simple form and links to social media.
2. Branding & Logo Design
   • Created a modern, elegant logo in Adobe Illustrator, inspired by the book’s theme.
   • Developed a brand style guide, including:
     • A soft, approachable color palette.
     • Clean, serif typography for a professional feel.
3. Wireframing in Figma
   • Designed wireframes for all five pages, focusing on:
     • User journey: Making navigation intuitive and minimizing clicks to purchase.
     • Mobile-first design: Ensuring a seamless experience on all devices.
   • Reviewed wireframes with the client for feedback and finalized the designs.
4. Website Development in WordPress
   • Developed the website using a customizable WordPress theme for scalability.
   • Integrated WooCommerce for e-commerce functionality:
     • Secure payment gateway (e.g., PayPal and Stripe).
     • Dynamic product page with options for physical/digital book purchases.
   • Ensured responsive design across devices and browsers.
   • Optimized site performance and SEO settings to enhance visibility.

Outcome:

• Successfully launched the website within 5 weeks, meeting all client requirements.
• Results:
  • Increased book sales by 35% within the first month.
  • Achieved a 90% satisfaction rate in a post-launch client survey.
  • Positive client feedback: “The website beautifully represents my brand and makes it so easy for readers to purchase my book!”

Key Features: